Monday, November 9, 2009

Training vs. Development


During a recent seminar I witnessed a top trainer from his industry make a comment, “You train dogs, but develop people!”. A statement like this caused me to do some serious thinking, especially as a “Sales Trainer” myself.

Clearly he did have a point. The point of ongoing education is to develop our capabilities and skills. Essentially we work to “become” better. For example we do not train to be better leaders, we develop our strengths to carry us to the next level.
After another day of thought, that legendary trainer’s remark seemed that training is designed to elicit natural habitual reactions, such as training dogs to sit on command. At first glance this seemed to be more of a negative aspect, yet upon further contemplation I changed my views.

If you can train a dog to follow or carry out commands upon natural reaction to a stimulus, maybe there is a positive aspect to that. Maybe that is a reason we do invest in training ourselves. Take sales training for example, we practice and rehearse our presentations so that it seems natural to us. Likewise we study and role-play objections so that we don’t even have to think about how to handle the situation, we just do. Well these objections are the stimuli and training gives us the natural reaction needed to respond automatically to the situation.

In the end, Training is a good thing as is development. We want to develop and further build on our strengths and also train ourselves to ensure top-notch performance and professionalism in our day-to-day functions. Its not a matter of one over the other, instead it is a matter of ensuring we have continue to participate in both training and development.

Sunday, October 18, 2009

Disclaimers Are In!


With the new FTC ruling requiring bloggers, reviewers or anybody who publicizes their fondness for a product or service to discloser their compensation or relationship to company or product, Disclaimers are a hot topic.

Disclaimers will continue to be a hot topic that will have a great deal of impact in the near future. Legal departments everywhere are currently deciphering what must be said and when.
Think about the impact this may have. All those testimonials and reviews on book covers, how will they be impacted? If your company supplies testimonials how will they be addressed?

One thing is true, Disclaimers are in! Since many people are familiar with the new requirements or soon will be, it means people are talking. And if they are talking, I assure you it will make it into our marketing. In fact it already has. Several national brands such as Coke and others are capitalizing on this and have incorporated it into their adds, in a funny mocking way.

Since this new regulation affects blogs too, you will be able to find creative or funny disclaimers out there. In fact, the Blog Herald (a blog in itself) has written a great article featuring many of these disclaimers. Follow this link; it’s worth the read. http://www.blogherald.com/2007/10/01/does-your-blog-need-a-disclaimer/

What are your thoughts? Have a comment on how you view this new ruling? Maybe you have seen some pretty interesting disclaimers you want to share? Let us know.