Disclaimers will continue to be a hot topic that will have a great deal of impact in the near future. Legal departments everywhere are currently deciphering what must be said and when.
Think about the impact this may have. All those testimonials and reviews on book covers, how will they be impacted? If your company supplies testimonials how will they be addressed?
One thing is true, Disclaimers are in! Since many people are familiar with the new requirements or soon will be, it means people are talking. And if they are talking, I assure you it will make it into our marketing. In fact it already has. Several national brands such as Coke and others are capitalizing on this and have incorporated it into their adds, in a funny mocking way.
Since this new regulation affects blogs too, you will be able to find creative or funny disclaimers out there. In fact, the Blog Herald (a blog in itself) has written a great article featuring many of these disclaimers. Follow this link; it’s worth the read. http://www.blogherald.com/2007/10/01/does-your-blog-need-a-disclaimer/
What are your thoughts? Have a comment on how you view this new ruling? Maybe you have seen some pretty interesting disclaimers you want to share? Let us know.
