Lots of people and organizations have been talking about branding in the past 2 years, yet it truly is more important and easier than ever. Thanks to Social Media a greater audience can be reached and reached faster!
If Branding is all about our company’s message and who that message reaches and what it means to them, of course Social media is a perfect paring. Social media allows you and others to send you message too many effectively. This is done cheap and easily.
Social media also brings up another aspect of communication, which is “what are others saying about your brand?” It’s true, since social media such as facebook, youtube and twitter are place people express themselves and their opinions; it is a place their opinions about you may show up.
The good news is tools exist that will allow you to tune in and see what is being said. Among our favorites are tweetdeck and google alerts. Both of these FREE tools allow you to search for mentions about you or your brand and bring that info back to you. Tweetdeck is an amazing tool which besides for searching twitter.com for you it will also increase your productivity. Google Alerts can search the rest of the web and alert you to what happens or is communicated about you in real time. (Although I prefer a daily update which is possible, just set your alert that way.)
Even if you have not jumped on the social media bandwagon just yet (and that’s another issue) make sure you do a bit of research as your brand may already be out there. Just assume that it is! So the question is not if it is on social media, instead it’s “who is controlling it?” You or others?
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